Interpersonal Processes and Social Cognition Laboratory
History: The Interpersonal Processes and Social Cognition (IPSC) Laboratory is an experimental social psychology laboratory that focuses primarily on empirical research of automatic social perception. The IPSC is directed by Dr. Robert D. Mather. The laboratory was founded in Dallas by Dr. Mather while teaching at the University of Texas at Dallas in 2005 and moved with him to Oklahoma City in 2006 when he moved to the University of Central Oklahoma.

Research Areas: Social Cognition, Automaticity and Cognitive Control, Attitudes and Persuasion.

Vision Statement


The Interpersonal Processes and Social Cognition Laboratory will achieve excellence in experimental social cognition research and produce scholar-researchers who are knowledgable of and skilled in the mainstream research and experimental methods of social cognition.

 

Goals and Values

 

Our laboratory goal is to provide an environment in which we: 1) Engage students in research, 2) Produce high quality research, 3) Prepare students for doctoral training, and 4) Prepare students to be empathetic employees. We have defined specific behaviors (values) that support each of these and are measured annually in a structured performance appraisal.

 


Techniques of Measurement


Implicit attitude measures, explicit attitude measures, priming techniques (subliminal and supraliminal), reaction times, individual difference measures of personality, facial electromyography, electroencephalography, and eye tracking.

 

In the IPSC, we use a variety of tools for data collection and analysis, including: MediaLab, DirectRT, GazeTracker, Biopac, Winobj (virtual reality), and SPSS.