The Interpersonal Processes and Social Cognition Laboratory will achieve excellence in experimental social cognition research and produce scholar-researchers who are knowledgable of and skilled in the mainstream research and experimental methods of social cognition.
Goals and Values
Our laboratory goal is to provide an environment in which we: 1) Engage students in research, 2) Produce high quality research, 3) Prepare students for doctoral training, and 4) Prepare students to be empathetic employees. We have defined specific behaviors (values) that support each of these and are measured annually in a structured performance appraisal.
Techniques of Measurement
Implicit attitude measures, explicit attitude measures, priming techniques (subliminal and supraliminal), reaction times, individual difference measures of personality, facial electromyography, electroencephalography, and eye tracking.
In the IPSC, we use a variety of tools for data collection and analysis, including: MediaLab, DirectRT, Qualtrics, GazeTracker, Biopac, Winobj (virtual reality), SONA, and SPSS.